CREATIVE COPYWRITING, CONCEPTS AND MORE…
Strategic storyteller bringing
brand vision to life to
captivate, inspire, and connect.
about me
I’m a Senior Copywriter with over 8 years of experience in communication for leading fashion and lifestyle brands. With a background in marketing and a master’s degree in luxury brand management, I bring a multifaceted, creative approach to every project. Over the years, I’ve supported international brands by creating and executing 360° marketing campaigns, developing tone of voice strategies, and overseeing the localization of content.
I specialize in creative writing and storytelling, crafting compelling narratives that bring brands to life and resonate with audiences globally. In addition, I build and lead copy teams, guiding and mentoring talent to produce high-quality content.
what i do
Brand Book &
Tone of Voice
I create communication strategies from start to finish, developing a clear framework to ensure your brand’s identity is being represented consistently across all platforms.
Already have a vision in place? Great! I also craft unique Tone of Voice guidelines that resonate with your goals and audience, whether you're building a brand from scratch or refining existing communication.
Creative Concepts & Content Writing
From concept to execution, I shape creative ideas every step of the way, starting with brainstorming and internal presentations to final delivery across platforms.
Whether it’s catchy headlines, engaging community pages, internal presentations, digital media, or video scripts, I ensure each piece of content tells a consistent, engaging, and inspiring story.
Localization & Transcreation
I design and execute localization strategies by adapting brand guidelines for each language, managing translation memory systems, and working with agencies and localizers to ensure consistency across platforms.
In addition, I transcreate content from English to Dutch (and vice versa), guaranteeing your message feels authentic and truly resonates with diverse audiences.
